Objective: To give Virginia Hospital Center a brand refresh to go along with their new name of VHC Health.
Approach: Virginia Hospital Center is a well known and loved hospital system in Arlington, Virginia. They now go by the name of VHC Health and needed a new look and feel to help refresh their current branding. I was able to update their overall visual system including their brand’s logo mark. In creating this new system it was important to stay true to some of VHC Health’s main brand attributes; approachable, collaborative and uplifting. The use of overlapping transparent forms symbolizes the idea of collaboration, and the wide color range evokes diversity and growth, creating an uplifting and approachable look.
Year of Completion: 2022
Disciplines: Branding, UX/UI Design, Logo Design
Kind of Project: Brand Identity, Print Design,
Digital Design
Digital Design
