Objective: To design and create a campaign that both defines what equity is and how to practice it to better the community.
Approach: In this campaign, the United Way of the National Capital Area is asking the DMV to practice equity. The 365 day social media campaign will apply gentle pressure on equity practitioners with daily facts, stories and events focused on inequities in education, health and economic opportunity. The daily post will allow them the opportunity to give, advocate and volunteer. To create an impactful campaign, we used a bold color palette, high contrasting patterns and dynamic typography. The Practice Equity logo mark helps differentiate this campaign’s deliverables from other United Way content. The missing pieces in the logo represent the ideology that even after the conclusion of the campaign our path to equity is not yet complete.
Year of Completion: 2020
Disciplines: Branding, Logo Design
Kind of Project: Brand Identity, Social Media Campaign, Digital Design
