Objective: The goal was to create a single visual identity that embodies the rich diversity and unity of Latino cultures, reflecting their past, present, and future.
Approach: The response to this challenge draws inspiration from interconnected organic and rectangular shapes, symbolizing the intricate and evolving stories of Latino heritage. The design reflects movement and growth, incorporating a sunburst of intertwining shapes that represent the energy, passion, and complexity of the Latino experience. Each individual shape within the composition signifies a unique life journey, coming together to form a cohesive, unified identity.
This visual identity serves as a powerful narrative of belonging, demonstrating how each individual’s story interweaves with others to create a broader, shared history. The design reinforces the notion that while each person’s experience is distinct, together they contribute to a larger, more vibrant whole. Ultimately, this branding encapsulates the essence of the Latino community—resilient, diverse, and Proud to be US.
Year of Completion: 2024
Disciplines: Branding, Logo Design
Kind of Project: Brand Identity
