Objective: To raise awareness of the fire risks associated with improperly stored rechargeable devices during air travel, and motivate travelers to keep electronics within arm’s reach.
Approach: Don’t Be That Passenger introduces humorous, relatable characters that embody common travel annoyances to capture attention. This lighthearted setup transitions into the campaign’s serious message: rechargeable devices stored in checked bags or overhead bins can pose a fire risk. Developed with input from aviation industry advisors and backed by research, the campaign uses character-driven storytelling across social media, online video, digital banners, and out-of-home placements to reinforce one key behavior: keep your electronics close.
Year of Completion: 2025
Disciplines: Campaign Strategy, Character Development, Design, Marketing
Kind of Project: Social Media, Online Video, Out-of-Home, Digital Advertising
