Objective: To create a consistent brand identity that stays true to the current brand soul of SmithGifford.
Approach: I created a strategic brand identity which communicates SmithGifford’s brand story effectively. I developed a consistent visual system by taking existing design elements and integrating them into structured brand standards. By designing iconography, pitch deck templates and other print collateral, it made implementing the new branding system an easy transition for others in the agency. Using color, new custom textures and typography, the branding became bold, light-hearted and authentic to the spirit of the creative agency.
Year of Completion: 2021
Disciplines: Branding
Kind of Project: Brand Identity, Digital Design
